Krok’s logotype and logo-mark is derived and refined from Thai alphabet's shapes. With the serifs and stems of the letters resonating the Thai traditions and essence, the one simple, yet robust, Thai word stands out strong and firm.
With the O as the graphical element and information organiser, photographs and wordings are encouraged to be placed inside the element, which can be regarded as frame or the working station. Apart from the functional aspect, the O, with small openings on each side, abstractly symbolises an open community where people are welcome to enter and participate in the cooking processes at the locality of the food-making.
